How Obama Did It

During the presidential campaign, a networking site used for many purposes was MyBo.
This site is used to categorized and organized data, accept donations, give directions to the workers, etc. One of its most important functions for this site and other social networking site or this campaign is described in this sentence,


“The campaign, consciously or unconsciously, became much more of a media operation that simply a presidential campaign, because they recognized that by putting their message out onto these various platforms, their supporters would spread it for them.”


The campaign used social networking to help gather supporters and keep those supporters and others updated on his views. Since the beginning of the campaign until the end, and even currently, social networking sites are used by Obama and his workers. Social networking has helped Obama in his campaign in spreading his message and easily keeps connected with the supporters and his staff.